Poster - Rosie

Poster - Rosie. The Rosie the Riveter character was created in 1942 to attract women to work in factories during World War II. It created new opportunities which women fought to keep after the war. J. Howard Miller. Reproduction of WWII poster recruiting women for factory work. After the war the propaganda reversed, extolling the virtues of "homemaking." J. Howard Miller (1918 – 2004) was an American graphic artist. He painted posters during World War II in support of the war effort, among them the famous "We Can Do It!" poster, frequently misidentified as Rosie the Riveter. Painting the poster. Miller was based in Pittsburgh during the war. His work came to the attention of the Westinghouse Company (later, the Westinghouse War Production Co-Ordinating Committee), and he was hired to create a series of posters.